Colors, logos, submarks… you’ve heard the technical terms for what your brand is supposed to have. But what about how it needs to feel and be experienced?
In my brand design process, we focus on your passions and preferences, with an eye to the clients you want to attract, so you come away with a brand that gives a vibrant impression of what you and your small business are all about.
Clean, modern, and thoughtful brands made to create instant connections between you and your ideal clients.
Clean, modern, and thoughtful brands made to create instant connections between you and your ideal clients.
Custom Brand Design
Brand Design for Small Businesses
A brand design isn’t simply about looking trendy or going viral. It’s about filtering the right people directly into your business so you can work with clients you love and offer the services and products that make their lives better.
Through my brand design process, we’ll ensure you attract more right-fit clients and have a brand identity that’s an aligned representation of who you are.
It’s not you– it’s a lack of alignment and a sense of disconnect with how it represents your business.
Feeling stuck with your current brand?
ADD SEMI-CUSTOM WEB DESIGN TO YOUR PROJECT
ADD CUSTOM WEB DESIGN TO YOUR PROJECT
book your discovery call to get started
Are you ready for a brand that visually represents your style, personality, and the *special sauce* that makes you, you, and gets potential clients excited to work together? Discover it in the brand design experience, and come away with clarity, alignment, and confidence in your business overall.
A brand that showcases who you are as a person and a professional so you can confidently (and sustainably) grow your small business.
4-5 weeks after you complete your design pre-work
project timeline:
This is our first opportunity to ensure that we’re crafting a brand that visually represents the vibe you want to evoke.
Kick-off call
A made-for-you roadmap outlining how, when, and where to use each of your new brand elements.
Brand user manual
Keeping readability and user experience in mind, our goal is to select fonts that add a pop of personality and create cohesiveness across your brand.
Font selection
Leveraging color psychology, we’ll establish a color palette that conveys the right message about you to your potential clients.
Color palette curation
One-of-a-kind patterns and visuals are the perfect touch for elevating your brand and creating a cohesive vibe.
Brand patterns
Having a suite of logos ensures you’ll have a variety of designs and logomarks for every page, post, and personalized touch.
Primary and secondary logos
Exactly what's included:
book your discovery call to get started
One payment of $2100
or FOUR payments of $525
Investment
Close your eyes and imagine having a completely custom signature brand you’ll be excited to share for years to come. That’s what we’re here to create in the Brand Design Experience.
I’m an expert listener, with a heart for my clients. In the brand design process, we’ll take down the facade and dig deep into who you are and how you want to present your business to the world. Because you deserve an experience of care and confidence that the end result is so aligned, you’ll naturally connect with the right people.
What really matters is that it feels true to you — that it clearly represents you and your business.
You don’t have to look a certain way to be elevated. Your brand could be bright and colorful, soft and moody, light and airy, or something else.
Custom Brand Design
Kristina Brett-Buckman
OWNER OF HIDDEN TIMBER SOUL SANCTUARY
“Oh my goodness! Aubre nailed it and hit it out of the park! A grand slam home run! The brand and website that Aubre created is absolutely what we wanted but couldn't capture ourselves. But Aubre did it! What she envisioned and put to ‘paper’ was everything we could have asked for and more! It's a true representation of what we wanted! It's inviting and truly speaks about our business and our core values.”
LAUREN MUDROCK
BRAND PHOTOGRAPHER
“I can’t convey enough that was the best investment that I’ve ever made for my business. And I wouldn’t have been here if you had not helped me with branding.”
Tammy McCartney,
BOOKKEEPER FOR BEYOND BOOKKEEPING
“I love how the branding colors, logo, and patterns came together. The new brand helps me to tie in other social media platforms with the same messaging. It also offers me a fresh look to my business and fresh ideas on how I can use the logo and colors.”
The process of working together, and I'm confident that you will too!
My Clients Love
The process starts with a detailed questionnaire. I designed it using all the expertise I’ve gained over the years, and it helps me zero in precisely on your vibe. (I consider it a deep dive into you.)
step one | four
Next, we’ll have a kickoff call, where we’ll start brainstorming, talk more in-depth about your brand questionnaire, decide on some keywords to describe the vibe you want to evoke with your brand, and review your pre-project homework.
step two | four
With your passions and preferences clearly in mind (along with a clear picture of who that special person is that you want to attract more of), I’ll design the elements of your brand from top to bottom.
step three | four
Then, I’ll send a Loom with a detailed design explanation and invite your feedback. You’ll have two rounds of edits included! After you approve your design, I’ll package up your files and send everything over for you to start using.
step four | four
During the design process, you get personalized care and attention at every step of the way.
(YES, A CLIENT REALLY SAID THAT ABOUT MY PROCESS!)
Collaboration so easy, so seamless, it feels like flowing down a river.
Collaboration so easy, so seamless,
it feels like flowing down a river.
A: Open and honest conversation is an important part of the development and design process. While it may feel uncomfortable to share your thoughts and feelings if something doesn’t look quite right, remember that I work for you, and creating a brand that captures and represents your vibe is my top priority. With two rounds of revisions available, I always encourage clients to make the most of those opportunities to get the results they want!
Q: What if I’m nervous about giving feedback?
Yes, I am! I have a BFA in graphic design. I spent five years in design school and seven years working for a corporate design agency designing for well-known brands like Jameson, Absolut, and Bacardi before opening Artisan Kind in 2021.
Q: Are you professionally trained in design?
A: Yes! As a Showit Design Partner, I can create a fully custom website or customize a Showit website template for you. Many of my clients pair a custom brand design with a custom or semi-custom website. It’s normal to mix and match services to build a package that’s the perfect fit for you. Check out my services page for more info!
Q: Can you design my website, too?
Frequently Asked Questions
A: You can pay $2,100 in full or split your investment into three monthly payments of $700. If you need an extended payment plan, please let me know and we can work together to accommodate your needs.
Q: How does your payment plan work?
A: Absolutely, as long as you follow the payment schedule, you own your design and can use every aspect of it however you like.
Q: Do I own my brand design?
A: The brand design package includes a primary and a secondary logo, custom brand patterns, color palette curation, and font selection in a variety of file formats including .eps, .png, .jpg, and .svg. In addition to these brand elements, you’ll get a brand user manual, and we’ll have a kick-off call to discuss your pre-project homework and brainstorm your brand direction.
Q: What deliverables are included?
browse the portfolio
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