The Unexpected Business Ritual That Changed My Mindset (and My Business)

As a brand and website designer, my work is often quiet and behind-the-scenes. Wins don’t always come with fanfare. But over the past year, I’ve started celebrating in a new way—and it’s completely changed how I experience success in my business.

It started with a podcast episode.

In I Am Your Korean Mom, life coach Simone Grace Seol shared a deceptively simple tip: dance when something good happens. Not just because it’s fun (although it is), but because it helps rewire the way we hold success in our bodies and minds.

“It might seem just like a cutesy tradition, like this is for fun,” Simone says. “But really it goes way, way, way beyond that. When you’re literally dancing joyfully celebrating a success, the success goes from something vague and abstract and conceptual that lives in your brain to your muscle memory.”

That line stuck with me. So I tried it.

Now, every time a new client books, I pick a song—usually something nostalgic like You Make Me Feel Like Dancing (by Leo Sayer) —and dance in my office. Just for me. Just for a minute. But it’s made a lasting difference.

Why it works

As creatives, entrepreneurs, and service providers, we’re constantly solving, building, supporting. It’s easy to rush past milestones in favor of the next to-do. But this one small ritual has helped me:

• Pause and acknowledge progress
• Celebrate from a place of embodiment, not just productivity
• Create a positive feedback loop that makes my work feel more easeful and meaningful

The ritual has also shifted how I view success—not as a moment to chase, but something I get to feel in real time.

How you can try it

You don’t have to be a dancer (I’m definitely not). But you can find a simple ritual that helps you mark moments that matter. Maybe it’s music. Maybe it’s a walk around the block. Maybe it’s journaling a single sentence. The point is to get it out of your head and into your body.

If you’re like me and tend to move quickly from one thing to the next, this might be the grounding practice you didn’t know you needed.

Success isn’t just something to achieve—it’s something to feel

At Artisan Kind, I believe in creating websites and brands that reflect who you are—not just what you offer. That same principle applies to how we approach the behind-the-scenes rhythms of our business. When something works, when something clicks, when someone says yes—let it land.

Whether you celebrate with a dance, a breath, or something entirely your own… let it be enough. Let it be yours.

And if you have a tiny but mighty ritual that’s helped you connect more deeply with your work, I’d truly love to hear it (leave it in the comments below).

Curious what’s on my celebration playlist?

I’ve put together a Spotify mix of my go-to dance tracks—the ones that help me mark the moment and shift into joy. Feel free to borrow a song or two for your own wins!