How to choose blog topics your audience truly wants to read

Publishing your first blog can feel surprisingly daunting. I remember putting off my own for longer than I care to admit simply because I didn’t know where to start. But with a little guidance (and if you’re a client, my support during your Showit Tour after we launch your website), the entire process becomes much more approachable. After you’ve written two or three posts, it begins to feel familiar, and exciting. And if you’re working with me, you’ll also have a step-by-step recorded tutorial so you can revisit the process anytime.

Blogging is one of the simplest, most sustainable ways to support your SEO (search engine optimization), but that’s only part of the story. A blog lets you serve your potential, current, and past clients in ways that feel generous and rooted in care. It builds trust, showcases your expertise, and can give people a deeper sense of who you before they ever hire you.

And blogging isn’t meant to replace the one-on-one support you give. It’s meant to make that time even more meaningful. When you can say, “There’s a post that explains this beautifully on my blog, check it out after our session,” your clients feel supported and understood. And your website visitors think, “If this is what she shares for free on her blog, imagine what it’s like to work with her.”

For past clients, blogs act as a continued extension of your care. They feel remembered and supported even after your project/time together ends, which, if we’re being honest, is exactly why you’re reading this one.

Start with what your clients ask (and need) the most

If clients tend to ask you the same thing over and over, that’s your topic. Not only does this mean the information is valuable, it also gives you a resource to send people in the future. This saves you time, supports your clients, and increases the amount of time people spend on your website (which is great for SEO).

Think about the things you wish every new client knew. What would make your onboarding smoother? What would help someone feel more prepared, confident, or aligned before they begin? Your blog can do a lot of this early heavy lifting.

If you’re a coach

Think about the things you find yourself explaining on repeat during discovery calls, onboarding, early sessions, or even after clients finish working with you. You might even notice you keep emailing the same resources or writing out the same explanations. Those repeated conversations are often your strongest blog topics.

Here are a few examples that build trust and serve potential clients well:

Five non-entrepreneurial books every entrepreneur should read

This post could cover why reading outside the business world expands your perspective, helps prevent burnout, sparks creativity, and ultimately helps you grow your business. You’d share a short intro for each book and why you personally love it. Then, the next time someone asks for recommendations, you can simply send them to your blog.

Why coaching isn’t a replacement for therapy (and why that distinction matters)

This post might outline the difference between coaching and therapy, what each supports, where they overlap, and where they don’t. It teaches clients how to approach the work, sets healthy expectations, and gently filters out anyone who may not be a good fit.

How to get the most out of your first month of coaching

This post could walk someone through what tends to make the biggest impact early on: reflection journals, noticing patterns, preparing before sessions, creating space for integration, or using coaching tools between calls. It reduces “What should I do before we start?” emails and helps clients feel cared for right away.

If you’re a wellness or functional medicine provider

Think about the questions you answer over and over with new patients, in DMs, on discovery calls, or inside your onboarding process. Those repeat explanations make excellent blog topics because they build trust and help someone understand your approach before they ever meet you.

Examples include:

How working with a functional medicine provider alongside your regular doctor can support deeper healing

This post could explain how functional medicine complements—not replaces—conventional care. You might share why having two perspectives often leads to more clarity, how root-cause work fills in the gaps, and what clients tend to experience when both approaches work together. It sets realistic expectations and helps people understand the unique value of your care.

My favorite app for spotting sneaky ingredients in packaged foods

This blog could introduce a clean-eating or ingredient-scanning app you love, walk readers through how it works, and explain why it’s so helpful for clients with inflammation, gut issues, or mystery symptoms. It’s practical, actionable, and something clients can start using immediately—which builds trust.

My honest philosophy on supplements: when they help, when they don’t, and what I recommend instead

This helps clients understand your thoughtful, non-overwhelming approach to supplements. You can share why you don’t overload people with 15 bottles, how you decide what’s actually useful, and why foundation work always comes first.

My favorite place to spark new blog ideas

In the beginning, one of the simplest ways I found inspiration for my own blog was by browsing other people’s blogs. They don’t need to be in your industry. A food blogger, a parenting writer, a travel influencer, anyone can spark an idea.

The key is learning to translate structure into something that fits your world.

Let’s say a food blogger writes a post called “5 Pantry Staples I Always Keep on Hand.” If you’re a coach, that same structure could become “5 Mindset Tips  I Return to Again and Again.” If you’re a wellness provider, it might become “5 Daily Habits I Recommend to Every New Client.”

Or maybe you see a travel blogger share “How I Plan a Stress-Free Weekend Trip.” A creative entrepreneur could easily turn that into “How I Plan a Stress-Free week away from work.”

These aren’t about copying someone’s idea. You’re simply letting the structure or flow spark a fresh angle that fits your work and your audience and then making it your own.

Start with one clear, specific idea (the rest will follow)

Your blog doesn’t need to cover everything you know. In fact, it’s far better if it doesn’t. Choose one clear, focused idea. Think “three tiny habits that support nervous system regulation,” not “everything about stress.”

If a topic has come up more than once in the past month, it might be a sign it’s worth writing about. Real conversations tend to spark the most grounded, useful, and resonant posts.

Once you begin writing, more ideas naturally start to surface. This is the part no one tells you: the hardest blog you’ll ever write is the first one. After that, your confidence grows, the topics begin to connect, and blogging becomes part of your rhythm.

And here’s a practical tip. Once you’ve written a few posts, ideas will start coming to you at random times. Keep a Google Sheet or a note on your phone to capture them so you always have a bank of topics to pull from.

Now that you’ve chosen your first idea, here’s a guide on writing your first blog.