108 creative CTAs for your small service based business

Call to Actions, also known as CTA’s are important pieces of copy that are woven throughout our websites, social media content, email lists, and any other form of marketing material. These small, but mighty pieces of copy serve as the road sign for the reader, guiding them very clearly to where and what we want them to do next.

But it always seems that when you need to write a CTA, your mind goes blank. 

When you search for CTA’s you’ll normally find a list that is better suited to large corporate businesses with lots of products, discount codes, and huge sales teams. The wording can feel too cliche or salesy for a small service based business.

That’s why I wanted to create a master list of website CTA’s that service providers, like you, can refer to for fresh inspiration when you need to encourage action from your audience. 

Be sure to bookmark this post for future reference and share it with your friends!

108 CTA’S TO USE ON YOUR WEBSITE

A note before you proceed: 

The following CTA examples are split up into categories: Services, lead meagents/newsletters, and miscellaneous. CTA’s are not exclusive to those categories so feel free to mix and match where they might fit on YOUR unique website. 

And of course, have fun with weaving in your own language to these CTA’s. They are simply templates to get you started!

CALL TO ACTIONS FOR SERVICES 

Goal: To encourage a next step.

1. Book a free discovery call/curiosity call
2. Schedule a free assessment
3. Carve a new path
4. Start feeling like yourself again
5. Get back on track
6. Book a free chat
7. Start a new chapter
8. Begin the journey
9. Get in touch
10. Let’s get started
11. Start planning
12. Let’s bring your vision to life
13. Let’s explore, together
14. Start learning
15. Find peace
16. Let’s get acquainted
17. Let’s design your…
18. Restore your confidence
19. Follow your fire
20. Unravel your shadows
21. Find your purpose
22. Gift yourself a fresh start
23. Make a change
24. Find your fit
25. Begin your project
26. Schedule your visit
27. Let’s transform
28. Jump right in
29. Let’s get rolling
30. Secure your spot
31. Create the life of your dreams
32. Stop worrying, start thriving
33. Find what lights you up
34. Alter your course
35. Step into your power
36. Feel at ease, finally
37. Join the community
38. Claim the title of…
39. Make the shift
40. Contact for a custom quote
41. Take the first step
42. Discover your path
43. Explore your options
44. Know your value
45. Revive your passion
46. Shed the burden
47. Find clarity
48. Start today
49. Master your craft
50. Chase your dream
51. Plan your future
52. Enhance your life
53. Maximize your time
54. Eliminate the confusion
55. Embrace your talent
56. Hand over the stress
57. Unearth the secret to…
58. Personalize your…
59. Hone your…
60. Get back in touch with….
61. Honor your need for…
62. Bring the joy back to…
63. Find stillness
64. Get the bundle
65. Make every___ count
66. Wield your ___ wisely
67. Embark on a new adventure
    

CALL TO ACTIONS FOR LEAD MAGNET AND NEWSLETTERS

Goals: To grow your email list.

A great CTA can encourage visitors to sign up for your newsletter alone. A great CTA paired with an appealing lead magnet is a sure way to grow your list full of eager ideal clients.

Be sure to download my free guide:

HOW TO CRAFT AN ENTICING LEAD MAGNET STEP BY STEP

Yes Please!

1. Sign up for weekly goodies
2. Sign up for monthly magic in your inbox
3. Download the free guide
4. Grab the free workbook
5. Snag the free ebook
6. Join the inner circle
7. Download this epic resource
8. Dip your toe into the world of…
9. Learn the art of….
10. Start reading
11. Start practicing…
12. Have fun with….
13. Receive weekly insights
14. Download the free___ prompts
15. Receive exclusive updates
16. Get first dibs on…
17. Be the first to know
18. Get a head start on…
19. Listen to weekly stories
20. Receive monthly workbooks
21. Sign up for exclusive content
22. Stay in the know about…
23. Take the free quiz
24. What’s your ____type?
25. Connect with a like minded community
26. Reconnect with…
    

MISCELLANEOUS CALL TO ACTIONS FOR YOUR WEBSITE

Goal: to inspire action throughout all pages of your website including the  home, about, contact, blog, and footer section.

1. Work with me
2. Read the blog
3. Explore client transformations
4. Learn about our story
5. Read our history
6. View FAQs
7. Send your message
8. Tune into the podcast for a new perspective on…
9. Shop [offer]
10. Meet your [coach]
11. Take a look at…
12. Explore our collection of resources
13. Ask us a question (live chat feature)
14. How can we help (live chat feature)
15. Say hello to…