Call to Actions, also known as CTA’s are important pieces of copy that are woven throughout our websites, social media content, email lists, and any other form of marketing material. These small, but mighty pieces of copy serve as the road sign for the reader, guiding them very clearly to where and what we want them to do next.
But it always seems that when you need to write a CTA, your mind goes blank.
When you search for CTA’s you’ll normally find a list that is better suited to large corporate businesses with lots of products, discount codes, and huge sales teams. The wording can feel too cliche or salesy for a small service based business.
That’s why I wanted to create a master list of website CTA’s that service providers, like you, can refer to for fresh inspiration when you need to encourage action from your audience.
Be sure to bookmark this post for future reference and share it with your friends!
108 CTA’S TO USE ON YOUR WEBSITE
A note before you proceed:
The following CTA examples are split up into categories: Services, lead meagents/newsletters, and miscellaneous. CTA’s are not exclusive to those categories so feel free to mix and match where they might fit on YOUR unique website.
And of course, have fun with weaving in your own language to these CTA’s. They are simply templates to get you started!
CALL TO ACTIONS FOR SERVICES
Goal: To encourage a next step.
- Book a free discovery call/curiosity call
- Schedule a free assessment
- Carve a new path
- Start feeling like yourself again
- Get back on track
- Book a free chat
- Start a new chapter
- Begin the journey
- Get in touch
- Let’s get started
- Start planning
- Let’s bring your vision to life
- Let’s explore, together
- Start learning
- Find peace
- Let’s get acquainted
- Let’s design your…
- Restore your confidence
- Follow your fire
- Unravel your shadows
- Find your purpose
- Gift yourself a fresh start
- Make a change
- Find your fit
- Begin your project
- Schedule your visit
- Let’s transform
- Jump right in
- Let’s get rolling
- Secure your spot
- Create the life of your dreams
- Stop worrying, start thriving
- Find what lights you up
- Alter your course
- Step into your power
- Feel at ease, finally
- Join the community
- Claim the title of…
- Make the shift
- Contact for a custom quote
- Take the first step
- Discover your path
- Explore your options
- Know your value
- Revive your passion
- Shed the burden
- Find clarity
- Start today
- Master your craft
- Chase your dream
- Plan your future
- Enhance your life
- Maximize your time
- Eliminate the confusion
- Embrace your talent
- Hand over the stress
- Unearth the secret to…
- Personalize your…
- Hone your…
- Get back in touch with….
- Honor your need for…
- Bring the joy back to…
- Find stillness
- Get the bundle
- Make every___ count
- Wield your ___ wisely
- Embark on a new adventure
CALL TO ACTIONS FOR LEAD MAGNET AND NEWSLETTERS
Goals: To grow your email list.
A great CTA can encourage visitors to sign up for your newsletter alone. A great CTA paired with an appealing lead magnet is a sure way to grow your list full of eager ideal clients.
Be sure to download my free guide:
HOW TO CRAFT AN ENTICING LEAD MAGNET STEP BY STEP
Yes Please!
- Sign up for weekly goodies
- Sign up for monthly magic in your inbox
- Download the free guide
- Grab the free workbook
- Snag the free ebook
- Join the inner circle
- Download this epic resource
- Dip your toe into the world of…
- Learn the art of….
- Start reading
- Start practicing…
- Have fun with….
- Receive weekly insights
- Download the free___ prompts
- Receive exclusive updates
- Get first dibs on…
- Be the first to know
- Get a head start on…
- Listen to weekly stories
- Receive monthly workbooks
- Sign up for exclusive content
- Stay in the know about…
- Take the free quiz
- What’s your ____type?
- Connect with a like minded community
- Reconnect with…
MISCELLANEOUS CALL TO ACTIONS FOR YOUR WEBSITE
Goal: to inspire action throughout all pages of your website including the home, about, contact, blog, and footer section.
- Work with me
- Read the blog
- Explore client transformations
- Learn about our story
- Read our history
- View FAQs
- Send your message
- Tune into the podcast for a new perspective on…
- Shop [offer]
- Meet your [coach]
- Take a look at…
- Explore our collection of resources
- Ask us a question (live chat feature)
- How can we help (live chat feature)
- Say hello to…
Download my step-by-step guide to crafting an enticing lead magnet so you can attract, nurture, and convert an interested audience into ideal clients.
Lead your audience from loyal follower to interested audience member to future client.
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