Goats, Alpacas, yoga, and joyful time in nature are all deeply nourishing for the soul.

That’s what Kristina knew in her heart when she dreamed up Hidden Timber Soul Sanctuary. A true labor of love, from working on the farm, tending to the animals, and now…building the business a digital home.

It’s no secret that here at Artisan Kind, I’m a big advocate for slow, intentional living (you may have heard me mention it a time, or two…but probably way more). I was so excited to work with Kristina on her journey to bring more peace and restoration to the souls in need of slowing down.

Kristina deeply values connection with loved ones and treasures grounding practices that keep us centered in those relationships. Joy and laughter (which can easily be found in a downward dog stretch and a goat trailing your ankles) are the medicine that keep us whole. Serene. And truly human.

“I believe true healing comes from the authentic connections we establish and maintain with other humans and animals.”

We worked together to unravel these roots that would become Hidden Timber. The farm’s ideal audience are those who are feeling the weight of life, the overwhelm and the heavy emotions. We wanted to create an atmosphere that invited these individuals to “inhale the peace and exhale the darkness.”

“I felt heard and supported by Aubre, I felt a true connection and confidence that you were the right person for the challenge!”

The design bloomed from 3 main characteristics: Adventure, Joy, and Connection.

For the brand icon we drew inspiration from the name, Hidden Timber, which Kristina coined to represent the mighty trees that surround the sanctuary in what she likes to call a “protective bubble.” We landed on a soft and fluid illustration that mimics the rings of a tree trunk.

The interconnected nature of trees made it a potent symbol for the brand and helped us speak to our goal of “connection.”

The sanctuary’s logo combines lean sans serif and cursive fonts to represent the down to earth, yet playful nature Kristina was seeking. The brand fonts also support this duality. 

We chose serene shades of muted blues for the color palette, accented by soft neutrals and restorative brass tones. Together, these colors depict a sense of adventure and joy.

All of her new brand elements are being molded into a special online home where Alpaca and goat adventures can be easily navigated. We worked to carry over the farm’s serene nature to the costume website.

“The brand and website that Aubre created is absolutely what we wanted but couldn’t capture ourselves. But Aubre did it! What she envisioned and put to “paper* was everything we could have asked for and more!”

If you’re ever in the Chippewa valley, be sure to explore this fun-loving experience because as Kristina says: “human and nature connection is what breathes life into our souls and rejuvenates our spirits”.