Custom brand and website design for Holly McClain Coaching, divorce coach

Introducing Holly McClain Coaching, a custom brand and website design project I’m proud to share.

“A huge weight was lifted and a huge chunk of my ‘to-do’ list was handled.”

As a certified life coach specializing in divorce transition, Holly was looking to create “a safe space to land” for her clients to find support and guidance through this challenging time. Having come out better on the other side of a divorce herself, Holly understood just how overwhelming and confusing the transition process can feel.

While working as a school counselor, Holly ran her coaching business on the side. When she decided to go full time with the business she knew her next step would be elevating her brand identity. She was in need of a look and feel that would welcome her audience in all while communicating her expertise in the field.

First we considered the feelings we wanted her new and improved brand to convey.

Holly was looking for a soft, nurturing, and approachable presence with a style that communicated confidence.

This perfectly balanced mix would help her clients feel truly supported through their experience together.

We intentionally selected a gold sans serif font and a handwritten accent for her logo to achieve the confident yet approachable feeling. Her brand colors of gold and turquoise are paired with soft shades of gray and cream. All of these work to reflect the high level of service she provides in her coaching.

Finally, we brought her brand to life in a custom Showit design.

Our number one website goal, to establish Holly as an expert in her industry, was quickly accomplished. Her website invites visitors to connect with resources and leads them to a path that promotes healing and growth.

Just the way she envisioned.

“My new website truly reflects the type of experience clients will have with me.”