Filed in Small Business Tips
All important factors in grabbing your attention. But what’s really going to sell you on a particular offer? The reviews, the star ratings, the experiences and recommendations from others who have already tried this!
When it comes to your service based business, having testimonials (words and experiences directly from your past clients) will be crucial. You know that what you’re selling is great (but we’re all a little biased). Your audience needs to know that others also think it’s great!
The first step to collecting client testimonials is taking the initiative. When the work is done, You could wait and cross your fingers that your client will leave a glowing review. But let’s be honest…life gets full! Your past client may send you a really sweet ‘thank you’ but it won’t necessarily be a whole picture of their experience.
At the end of your time together, take the initiative and politely ask your client if they’d be willing to leave a review that details their experience. More than likely they’ll be glad to!
The next step is to make the process smooth and seamless for them! When you ask, provide a direct link to where they should leave a review. Either your Google My Business Page, a form you created in your CRM or a Google Form.
This will make it easy for them to follow through and easy for you to collect the information for future use.
The final step to collecting quality testimonials is to ask the right questions. Think about this backwards, what would your future clients want to know about your offer? You can frame questions on your testimonial form in a way that leads your client to touch on parts of their experience they may not have thought of on their own.
For reference, here are some specific question I ask to guide quality responses:
You can share snippets of testimonials on social media via graphics, captions, stories and detail the unique experience of a past client. (In most cases you won’t share the testimonial in its entirety- just a few lines).
If you’ve asked the right questions, you should have multiple responses to features from the same client over time.
You should also be featuring testimonials on your website! Your website could be the last place a potential client lands before deciding to purchase from you. Definitely don’t want to miss out on sharing social proof here.
Testimonials should be integrated throughout your site, not featured all on one page by themselves. Be sure to weave them throughout the messaging of each page.
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