I often hear the website footer referred to as “everything under the kitchen sink.” It’s that place on your website that tends to be an afterthought. An extra space to fill. But as a designer I truly wish this section isn’t so overlooked because it has a LOT of value when it’s thoughtfully organized.
Think of your footer section as the Marauder’s Map of your website. It shows your visitors everything there is to explore on your website. Your footer actually is one of the most valuable sections of your website! Why? Because it will appear on every single page. A constant reminder to your visitors of what you want them to be looking into.
Now your visitors likely won’t be visiting every page of your website so what you include in the footer section is extra important. Here’s a list to get you started:
Your website footer can serve as a secondary menu, but with more flare! In your main menu you want to keep page titles very straightforward. In your footer I encourage you to have more fun with your links! Instead of adding a link that says “about” maybe have one that says:
“a peek at my story” or “meet your coach.”
When it comes time to design your footer, take some time to think through the value you can provide in this section of your website. What is really important that you want visitors to see or know about? How can you sprinkle some personality here to deepen that human to human connection?
shop website templates for an elevated diy experience
EXPLORE CUSTOM design
proudly designed in my 100% solar-powered design studio | ARTISAN KIND LLC © 2023
proudly designed in my 100% solar powered home studio
ARTISAN KIND LLC © 2023
Brand & website inspiration and small business tips
sign up for
As a proud Showit Design Partner, I create strategic visual identities from my 100% solar-powered studio, helping you showcase your expertise, attract more aligned clients, and build a life you love! Based in Eau Claire, WI, serving clients worldwide.