The Story:

A fierce mother, a conscious partner and a soul seeking the nourishing touch of a life rooted in bliss. Kathryn Beachy weaves over 20 years of experience as a student and teacher of yoga with a decade of coaching in relationship transition and transformation.

With her new business she brings neo-tantric practices to individuals and couples who crave an intimacy that’s been hidden under life’s demands and societal narratives. She believes there is a divine thread between all things and it plays a large role in the mundane. She knows just how strongly that divinity can be felt in states of presence, joy and sacred union. 

Kathryn reached out to breathe new life into her brand and website as she expanded her tantric offerings to in-person as well as virtual experiences. 

The challenge:

We wanted Kathryn’s design to convey the following feelings:

• Approachable
• Alive
• Hopeful

The tantric topic can come with a lot of questions, misconceptions, and perceived expectations, but Kathryn was determined to make sure each client felt held and supported in their own unique intimacy journey. Never judged or attached to an “ideal relationship script.” She wanted to focus on the role of the individual and how developing a connection to self is what makes space for expansion in partnership.

Bearing this in mind we wanted to create a design that would feel like a spark of aliveness. Our goal was that website visitors would feel Kathryn’s warm invitation through the screen and feel connected to her approach before ever even meeting.

In this realm of vulnerable work, trust in your placeholder and coach is paramount. The website would need to feel like a safe and genuine place to explore before a potential client would decide to invest.

The transformation:

Kathryn’s brand identity features handwritten fonts and a full-of-life yet down-to-earth color palette of aqua blue, brown, and cream. 

These elements, as well as her brand pattern of intertwining hearts, are used across her website to convey an approachable feeling.

The brand colors and flowing fonts mirror Kathryn’s own style choices (she favors neutral tones and flowy fabrics) which creates a subliminal link of trust for website visitors. Her home in the Colorado mountains (where she hosts private couples retreats) are also represented in her branding palette.

The website is spacious just as she hopes her client’s experiences are. It features full-header gifs of Kathryn interacting with her own partner as well as calm meditative postures that she leads couples through. The movement of the gifs compliments the soft, loving nature of her brand photos.

With her newly launched custom design Kathryn is excited to share fresh offerings with pride and confidence! The enhanced professionalism conveys even more warmth and safety to potential clients who have been searching for a deeper connection to life and love.