When I work with clients on their websites, I always encourage them to start offering a newsletter and a freebie or free guide if they don’t already. Why? Because building an email list is hands-down the best way to nurture an audience that’s already interested in what you offer. When my clients ask me which email marketing platform they should use, I always find myself recommending the same one: Flodesk. I’ve personally used it for years, and despite dabbling in others like ConvertKit and ActiveCampaign (sorry Flodesk, I couldn’t help but give a few others a try), I always come back to Flodesk, and here’s why.

1. Visually Stunning and On-Brand Emails

As a visual person, I know how important it is for my emails to look just as good as my website, and that’s something my clients value too. Flodesk makes it super easy to create visually stunning, on-brand emails that match your business’s aesthetic. With their global style feature, you can effortlessly upload your brand color palette, ensuring your emails are always consistent with your branding. Plus, Flodesk actually lets you upload your custom brand fonts—a feature lacking in most other email platforms—so you can use your actual brand fonts in your emails vs having to pick from a drop-down list of maybe 20 fonts that everyone else is using too! The drag-and-drop builder is a breeze to use, and with beautifully designed templates (that you can fully customize), your emails will look as polished as your new website.

2. Actually Intuitive (Yes, Really)

If you can use Canva, you can use Flodesk. It’s actually intuitive, unlike some other email platforms I’ve tried. Even as someone who’s comfortable with tech, I found other platforms clunky, frustrating, and time-consuming. But with Flodesk, you don’t need to be a tech wizard to get the hang of things. Everything just makes sense, which is exactly what you need when you’re juggling all the other aspects of running a business.

3. Simple Workflows to Engage Your Audience

I’m all about making things easier for my clients, and one of my favorite Flodesk features is the simplicity of their workflows. They’re perfect for automating your email marketing, especially when it comes to delivering a freebie.

Here’s how it works: you can easily drop in an email, customize it to deliver your freebie, and then let Flodesk handle the rest. Want to follow up? Just add another email to the workflow, it’s that simple. You can set a time delay between the two emails, whether it’s one day, two days, or even three days. I like to space them out every two days to maintain engagement.

Best Practices for Your Freebie Delivery Workflow:

• Email #1: After someone signs up for your lead magnet, set up an automated email that delivers it in style within 1 minute of signing up. Include a friendly greeting, a link to download, and a brief section highlighting the benefits of the download!
  
• Wait 2 days
  
• Email #2: Your second follow-up should pose a problem related to the content of your lead magnet and present a solution. This solution can highlight a service you offer, positioning you as the expert.
  
• Wait 2 days
  
• Email #3: Share social proof to build credibility with your audience. In one of your lead magnet follow-up emails, feature client transformations and testimonials. You can read this post on how to collect great testimonials to use in this email!
  
• Wait 2 days
  
• Email #4: Address any objections your audience might have about working with you. Why might they hesitate to purchase your product or service? Relieve that hesitation with thoughtful responses.
  
• Wait 2 days
  
• Email #5: Showcase what makes you different! Illustrate what sets your process, mission, or service apart from your competitors.
  
• Wait 2 days
  
• Email #6: It’s time to ask! Your final lead magnet follow-up email should include a clear way for your ideal clients to work with you, along with any limited-time offers you might have.

With Flodesk workflows, you’re not just delivering value upfront; you’re nurturing those new connections over time, ensuring your audience remains engaged and eager to learn more about your services.

If you’re curious about why freebies are a must and how to follow up effectively, check out “my step-by-step guide to crafting an enticing lead magnet” – so you can lead your audience from loyal follower to interested audience member to future client!

4. Checkout for Low-Ticket Digital Products

One feature I haven’t used for myself yet (but I’ve helped clients set up) and I find incredibly cool is Flodesk’s Checkout option. It’s perfect for selling low-ticket digital products, making it super easy to create a seamless purchase experience right from your email. And while I haven’t switched my store over just yet, it’s definitely on my radar, especially once they add payment plan options for the checkout. When that happens, I’ll be moving my website template shop from ThriveCart to Flodesk Checkout. It’s exciting to think about having everything under one roof, keeping things simple and cohesive!

Final Thoughts: Flodesk is the no-fuss email marketing platform you’ve been looking for

Whether you’re just starting out or you’re a seasoned email marketer, Flodesk makes the process simple and beautiful. And for me, and my clients, that’s a winning combination.

Ready to step up your email game? You can get 50% off your first year of Flodesk with my code: ArtisanKind. Click here to sign up and save!