This custom brand and website design was designed for Annette Rivlin-Gutman, a trauma-informed yoga teacher and the founder of Purple Rose Yoga.
We connected in our networking group: Polkadot Powerhouse and discussed the needs of her business which included an elevated brand and website.
Annette is all about meeting her yoga clients where they are at. Whether it’s skill level, emotional capacity, or any physical limitations, she believes yoga can be a transformative and accessible practice for all.
She guides her clients through conscious breathing, balancing chakras, and helps them settle into a deeper understanding and awareness of their true self.
Our challenge was to create a brand identity that positioned Annette as trusting, expert, and approachable for all skill levels of yoga.
She wanted to be seen as someone intuitive and aware. Someone who will gladly hold space and share her practice with others.
Her new brand features a violet colored rose and serif font logo. The simplicity of the logo and white space in the petals of the rose reflect the open and approachable feeling Annette and I wanted to achieve. This cool color palette and white space translated to her custom website.
With clear navigation and an open layout, her audience can easily explore her services, her story, and her mission. Her brand and website were designed to encourage others not to view yoga as an intimidating practice, but as a unique journey to a strong body and a peaceful mind.
“My new website and brand really shows who I am. The color palette and layout is calming and approachable, personable.”
It was a joy to work with Annette to elevate her business and help her reach more clients. Her mission to empower others, to help them move forward in their life with confidence and ease is truly inspiring. View more details from Annette’s design here.