It was so exciting when my business coach, Brigitte Ayoub asked for my help in upleveling her brand!
She’s helped me transform my business (and shift my mindset) in so many ways over the last year. It was an honor to return the favor. The thing you should know about Brigitte is that her energy is radiant
She has the amazing ability to look into a business and the mindset of the owner to pinpoint exactly what needs to be done. Her clients (and I speak from experience) walk away after every meeting feeling elevated and inspired.
She is swift in her action, driven in her work, and a motivating mentor.
For her brand design we wanted to showcase her expertise as well as her bright personality. Brigitte’s mission is two-fold: to provide a voice so all walks of are represented in business. And to help businesses build a sustainable legacy…“So they are spending more time in the arms of loved ones, than the arms of their work chair.”
The goal of the design was to communicate an elevated, trusted, and expert feeling.
With her bright and shining presence, it’s not surprising that Brigitte is drawn to all things warm and sunny. Her primary and secondary logos pull inspiration from the rays of the sun with golden beams emanating from the center. A bold design that is truly elevated with an expert “I’ve got this” feel to it.
The feeling of trust was conveyed through her warm and sun-like colors. Her pallete consists of shades of gold, rose gold, and amber. A geometric brand pattern coupled with gold foil accents rounds out her new brand identity.
I’m incredibly proud of the work we did together on this project and forever grateful to have Brigitte in my corner. This brand is a real reflection of the women behind the business!
Brigitte’s custom website is also in the works and will be launching in the Spring. We can not wait to share!
“Thank you for encapsulating my personality, my mission, and values in this design.”
