Christine Trumbull, Certified Exit Planning Advisor and founder of Pinnacle Exit Group came with a mission to completely elevate her brand from top to bottom.
Avid mountain climber and Harley rider, Christine is always up for an adventure – our project together was quite the adventure itself. 28 years of experience in financial and business management have led her to her current role: ensuring seamless transitions for founders and their families.
With a personal connection to family exits herself, her “why” in business is clear. Specializing in exit strategy is about more than the exit itself. It’s about keeping families whole through what can be an overwhelming and trying time. It’s about helping others and truly making an impact.
In order to make a strong first impression with her ideal clients, Christine knew her brand needed to stand out.
It needed to communicate a trusted, expert, and elevated feeling right away. Over her years in business she has found that many of her clients find exit planning to be overwhelming and downright confusing. She didn’t want her brand to appear cold and corporate – but approachable. She takes a hands-on approach in her work and helps clients find peace of mind. Her new brand would need to capture all of these feelings.
We were able to bring Christine’s vision to life through custom brand and website design. Her logo features a subtle serif font that has an elevated and classy feel to it. The shape of her gold icon references mountains and the “climb” she guides her clients through. Her primary brand colors communicate an expert and trusted feel with dark blue grays, accented by bold emeralds and golds.
For her website we worked to design a simple, easy to navigate layout.
Our goal was to keep her audience from feeling overwhelmed. Each section features plenty of white space to keep the page looking clean and expert.
Christine’s brand transformation would not have been complete without the help of her copywriter, Shayla of Anthology Marketing Studio, and her brand photographer Lauren from Lauren Mudrock Photography.
This project was truly a 180% transformation. It was such a dream to watch it unfold and help create an identity Christine would be proud to share!
